Fala Research

Evidence reviews and first-party measurements on how people talk to websites: conversation, modality and conversion. Written to the standard of a system card — numbered sections, stated priors, intervals on every estimate, limitations before conclusions, and a change log.

Reports

• The Ask Gap: Why visitors who talk convert more than visitors who type (FR-2026-01, v1.0)
• The Ask Gap Lab: the interactive companion

In progress

FR-2026-01 v1.1: a randomised, pre-registered first-party comparison of voice-first and text-only widgets on opted-in Fala customer sites. The Fala Voice Index: an annual benchmark of how visitors talk to websites.