# FALA
> FALA (Elevate Follow-Up) by Elav8 is a voice-first AI customer-service widget builder. Production: https://fala.elav8.ai. Billing and identity are provided by Paga at https://pagaelav8.com.
Use markdown (`Accept: text/markdown`) on the same URLs that serve HTML. The public API contract is `/openapi.json`. Do not treat the dashboard SPA as an API.
When to use FALA: a site that needs an installable voice/chat agent grounded in that site's own pages, with lead capture and optional phone/SMS follow-up. Use the widget runtime (`/api/w/*`) when embedding or testing a published agent via its public key. Do not use FALA as a general LLM API or an Elav8/Paga billing API. AI agents can build and install a FALA agent through the FALA MCP server at `https://fala.elav8.ai/mcp`. For Elav8 subscriptions, entitlements, and Sign in with Elav8, start at https://pagaelav8.com.
## Docs
- [FALA homepage](https://fala.elav8.ai/): Product overview for humans and agents
- [FALA features](https://fala.elav8.ai/features): Voice guidance, forms, lead capture
- [FALA pricing](https://fala.elav8.ai/pricing): Free, Launch, Starter, Pro, Enterprise
- [FALA trust and security](https://fala.elav8.ai/security): Isolation, audit, consent
- [Fala Research: The Ask Gap (FR-2026-01)](https://fala.elav8.ai/research/voice-vs-chat): Voice vs text conversion evidence review, modelled lift, first-party plan
- [Install FALA with a coding agent](https://fala.elav8.ai/install/coding-agent): The four install paths; the prompt for Claude, Codex or Cursor
## Developer resources
- [FALA by Elav8 developer resources](https://fala.elav8.ai/developers): Elav8 FALA API docs, OpenAPI, auth docs, webhooks, and discovery files
- [OpenAPI specification](https://fala.elav8.ai/openapi.json): Public widget and discovery API
- [RFC 9727 API catalog](https://fala.elav8.ai/.well-known/api-catalog): Machine-readable catalog
- [FALA MCP server card](https://fala.elav8.ai/.well-known/mcp/server-card.json): Build a FALA agent end to end over MCP (Streamable HTTP, bearer auth, scoped keys)
- [auth.md](https://fala.elav8.ai/auth.md): How AI agents obtain credentials for the MCP server
- [Agent skills](https://fala.elav8.ai/.well-known/agent-skills/index.json): Skills for installing FALA (and building over MCP)
- [AI catalog](https://fala.elav8.ai/.well-known/ai-catalog.json): ARD manifest of FALA's agent-facing resources
- [llms-full.txt](https://fala.elav8.ai/llms-full.txt): Concatenated public markdown
## Company
- [About FALA](https://fala.elav8.ai/about): Who builds FALA (Elav8), who it is for, and what we believe
- [Contact](https://fala.elav8.ai/contact): Support, Enterprise, security and research contacts
## Optional
- [Sitemap](https://fala.elav8.ai/sitemap.xml)
- [Privacy Policy](https://fala.elav8.ai/privacy)
- [Terms of Service](https://fala.elav8.ai/terms)
- [security.txt](https://fala.elav8.ai/.well-known/security.txt)