# FALA > FALA (Elevate Follow-Up) by Elav8 is a voice-first AI customer-service widget builder. Production: https://fala.elav8.ai. Billing and identity are provided by Paga at https://pagaelav8.com. Use markdown (`Accept: text/markdown`) on the same URLs that serve HTML. The public API contract is `/openapi.json`. Do not treat the dashboard SPA as an API. When to use FALA: a site that needs an installable voice/chat agent grounded in that site's own pages, with lead capture and optional phone/SMS follow-up. Use the widget runtime (`/api/w/*`) when embedding or testing a published agent via its public key. Do not use FALA as a general LLM API, an Elav8/Paga billing API, or a public MCP server — FALA does not publish one. For Elav8 subscriptions, entitlements, and Sign in with Elav8, start at https://pagaelav8.com. ## Docs - [FALA homepage](https://fala.elav8.ai/): Product overview for humans and agents - [FALA features](https://fala.elav8.ai/features): Voice guidance, forms, lead capture - [FALA pricing](https://fala.elav8.ai/pricing): Free, Starter, Pro, Enterprise - [FALA trust and security](https://fala.elav8.ai/security): Isolation, audit, consent ## Developer resources - [FALA by Elav8 developer resources](https://fala.elav8.ai/developers): Elav8 FALA API docs, OpenAPI, auth docs, webhooks, and discovery files - [OpenAPI specification](https://fala.elav8.ai/openapi.json): Public widget and discovery API - [RFC 9727 API catalog](https://fala.elav8.ai/.well-known/api-catalog): Machine-readable catalog - [llms-full.txt](https://fala.elav8.ai/llms-full.txt): Concatenated public markdown ## Optional - [Sitemap](https://fala.elav8.ai/sitemap.xml) - [Privacy Policy](https://fala.elav8.ai/privacy) - [Terms of Service](https://fala.elav8.ai/terms) - [security.txt](https://fala.elav8.ai/.well-known/security.txt) # Give your website a voice. FALA by Elav8 is a voice-first AI customer-service widget builder. It turns an existing website into a grounded voice agent that answers questions, walks visitors to the right page, fills forms with them, qualifies leads, and hands off to a human when needed — out loud and in real time. ## How FALA works ### FALA reads your site Paste a URL. FALA scrapes approved pages, brand signals, offers, FAQs, and service language into a knowledge base the agent is allowed to use. ### The Architect interviews you Owners talk through who they serve, what to qualify, what to promise, and when a person should take over. Those answers become the agent's boundaries. ### Your agent goes live FALA publishes a domain-locked widget (bubble, modal, or top bar) and an install guide. One script tag embeds the agent on the site. ## What the agent does FALA answers from the owner's site, guides navigation, fills forms by voice, captures phone and email with consent, books meetings, and learns from unanswered questions. Responses stay grounded in approved content instead of inventing policy. ## Plans Free ($0), Starter ($49/month), Pro ($149/month), and Enterprise (custom). Every plan includes messages and live voice minutes. Paid agents can continue past the allowance so a busy day does not silence the widget. ## For agents and developers - [FALA by Elav8 developer resources](https://fala.elav8.ai/developers) - [OpenAPI specification](https://fala.elav8.ai/openapi.json) - [llms.txt](https://fala.elav8.ai/llms.txt) - [Features](https://fala.elav8.ai/features), [Pricing](https://fala.elav8.ai/pricing), [Trust & Security](https://fala.elav8.ai/security) Start at https://fala.elav8.ai/ or Sign in with Elav8. # A voice agent that can help visitors finish the job. FALA by Elav8 is more than a chat bubble. The agent answers questions, guides people through a site, fills forms with them, and hands qualified opportunities to a team — out loud and in real time. ## Capabilities ### Answers grounded in your business FALA learns approved pages, offers, policies, and FAQs before it speaks, so answers stay useful and on-brand. ### Voice-guided navigation Visitors ask where to go. FALA opens the right page, highlights the next action, and keeps the conversation moving. ### Form filling by voice Names, emails, phone numbers, and intent are captured conversationally, confirmed, and submitted only after approval. ### Lead qualification and handoff Ask the questions the team cares about, route qualified visitors, book meetings, and preserve context for a human follow-up. ### Learning loop Unanswered questions become knowledge-base improvements instead of disappearing into transcripts. ### Controls built for trust Domain locking, retention controls, consent records, audit history, and tenant isolation protect every workspace. See [pricing](https://fala.elav8.ai/pricing) and [FALA by Elav8 developer resources](https://fala.elav8.ai/developers). # Start free. Scale when FALA is working. Every FALA by Elav8 plan includes messages and live voice minutes. Paid agents can continue past the included allowance, so a busy day never turns into a silent widget. Billing and entitlements are sourced from Paga (Elav8 billing) at https://pagaelav8.com. ## Plans ### Free — $0 Build and test the first agent: 1 knowledge base, 1 widget, 200 messages per month, 40 voice minutes, voice form filling and guided navigation. ### Starter — $49 per month Small sites going live: 3 knowledge bases, 5 widgets, 1,500 messages, 100 voice minutes, and usage that can continue past the allowance. ### Pro — $149 per month Higher volume and connected follow-up: 15 knowledge bases, 25 widgets, 6,000 messages, 400 voice minutes, phone calls and texts, CRM and Slack lead sync, and the option to remove the FALA badge. ### Enterprise — custom Negotiated volume and white-label delivery, including full-page takeover mode. Compare capabilities on [Features](https://fala.elav8.ai/features). # An AI agent your security team can say yes to. FALA by Elav8 talks to customers, so it is held to a higher bar: hard tenant isolation, an append-only audit trail, encryption for anything sensitive, retention controls, and consent tooling — built into the product. ## Identity Owners sign in with Elav8 over OAuth 2.1 with PKCE. FALA never stores the password. Optional TOTP two-factor is available. ## Isolation Every record is scoped to the workspace server-side. One customer cannot read another's conversations, leads, knowledge, or reports. ## Accountability Sign-ins, changes, exports, and admin access are recorded in an append-only audit trail with SOC 2-aligned controls (not a claimed certification). ## Retention and consent Owners choose how long leads and transcripts are kept. Per-channel opt-ins travel with every lead. Widget keys are domain-locked. Legal pages: [Privacy](https://fala.elav8.ai/privacy), [Terms](https://fala.elav8.ai/terms), [DPA](https://fala.elav8.ai/dpa). # FALA by Elav8 developer resources Machine-readable FALA (Elevate Follow-Up by Elav8) resources for agents and implementers. Product name: FALA. Parent platform: Elav8. Billing and identity live on Paga at https://pagaelav8.com. This page is the Elav8 FALA developer index — API docs, OpenAPI, auth, webhooks, and widget install. ## OpenAPI specification The public FALA OpenAPI document is [openapi.json](https://fala.elav8.ai/openapi.json). It describes the unauthenticated widget runtime, health, branding, and discovery files. Authenticated dashboard, admin, and Shopify-internal routes are intentionally omitted. ## Widget runtime API Customer sites load `/widget.js` with a `data-elevate-key` public key. The embed calls `GET /api/w/{public_key}/config`, `POST /api/w/chat` (SSE), and `POST /api/w/lead`. Voice uses an ephemeral token from `POST /api/w/{public_key}/voice-token`. Keys are domain-locked. ## Auth docs Dashboard operators sign in with Elav8 (OAuth 2.1 + PKCE). There is no public OAuth client for third-party apps against FALA. Widget traffic authenticates with the workspace public key, not an owner session. ## Webhooks FALA receives signed Paga webhooks at `/api/elav8/webhooks` (entitlements, subscription, and charge events). Merchants do not subscribe to that endpoint. FALA does not publish a public MCP server. ## Discovery files - [llms.txt](https://fala.elav8.ai/llms.txt) - [llms-full.txt](https://fala.elav8.ai/llms-full.txt) - [RFC 9727 API catalog](https://fala.elav8.ai/.well-known/api-catalog) - [sitemap.xml](https://fala.elav8.ai/sitemap.xml) - [security.txt](https://fala.elav8.ai/.well-known/security.txt) # FALA Terms of Service The terms for using FALA to build, deploy, and manage AI voice agents. This is the FALA by Elav8 legal page for this topic. The HTML document is the human-readable policy. Agents should treat this summary as a pointer, not a substitute for the full terms. Related: [Privacy](https://fala.elav8.ai/privacy), [Terms](https://fala.elav8.ai/terms), [Trust & Security](https://fala.elav8.ai/security), [FALA by Elav8 developer resources](https://fala.elav8.ai/developers). # FALA Privacy Policy How FALA collects and processes owner, workspace, visitor, voice, chat, and billing data. This is the FALA by Elav8 legal page for this topic. The HTML document is the human-readable policy. Agents should treat this summary as a pointer, not a substitute for the full terms. Related: [Privacy](https://fala.elav8.ai/privacy), [Terms](https://fala.elav8.ai/terms), [Trust & Security](https://fala.elav8.ai/security), [FALA by Elav8 developer resources](https://fala.elav8.ai/developers). # FALA Cookie Policy How FALA uses essential cookies, local storage, and similar technologies. This is the FALA by Elav8 legal page for this topic. The HTML document is the human-readable policy. Agents should treat this summary as a pointer, not a substitute for the full terms. Related: [Privacy](https://fala.elav8.ai/privacy), [Terms](https://fala.elav8.ai/terms), [Trust & Security](https://fala.elav8.ai/security), [FALA by Elav8 developer resources](https://fala.elav8.ai/developers). # FALA Acceptable Use Policy Rules for lawful and safe use of FALA voice agents, scraping, messaging, and integrations. This is the FALA by Elav8 legal page for this topic. The HTML document is the human-readable policy. Agents should treat this summary as a pointer, not a substitute for the full terms. Related: [Privacy](https://fala.elav8.ai/privacy), [Terms](https://fala.elav8.ai/terms), [Trust & Security](https://fala.elav8.ai/security), [FALA by Elav8 developer resources](https://fala.elav8.ai/developers). # FALA AI Services Terms Terms for AI-generated chat, voice, transcripts, and automation in FALA. This is the FALA by Elav8 legal page for this topic. The HTML document is the human-readable policy. Agents should treat this summary as a pointer, not a substitute for the full terms. Related: [Privacy](https://fala.elav8.ai/privacy), [Terms](https://fala.elav8.ai/terms), [Trust & Security](https://fala.elav8.ai/security), [FALA by Elav8 developer resources](https://fala.elav8.ai/developers). # FALA Data Processing Addendum Processor terms for customer personal data handled by FALA. This is the FALA by Elav8 legal page for this topic. The HTML document is the human-readable policy. Agents should treat this summary as a pointer, not a substitute for the full terms. Related: [Privacy](https://fala.elav8.ai/privacy), [Terms](https://fala.elav8.ai/terms), [Trust & Security](https://fala.elav8.ai/security), [FALA by Elav8 developer resources](https://fala.elav8.ai/developers). # FALA Voice, SMS, and Telephony Compliance Compliance responsibilities for AI voice, calling, texting, consent, disclosure, and handoff. This is the FALA by Elav8 legal page for this topic. The HTML document is the human-readable policy. Agents should treat this summary as a pointer, not a substitute for the full terms. Related: [Privacy](https://fala.elav8.ai/privacy), [Terms](https://fala.elav8.ai/terms), [Trust & Security](https://fala.elav8.ai/security), [FALA by Elav8 developer resources](https://fala.elav8.ai/developers).