FALA Cookie Policy

Last updated: October 16, 2026

How FALA uses cookies, local storage, and similar technologies on our websites, in the dashboard, and in the widget on customer websites.

What These Technologies Are

Cookies are small files a website stores in your browser. Local storage, session storage, pixels, and tags are similar technologies that store or read information on your device or report activity to a server. This policy uses “cookies” to mean all of them.

Essential Storage

FALA uses local storage and similar technologies for authentication state, active workspace selection, widget visitor IDs, conversation continuity, security, and product functionality.

The visitor widget stores a visitor identifier and per-widget conversation identifier so chat and voice sessions can continue across page reloads.

Functional and First-Party Measurement Storage

On our websites we store your light or dark theme choice, which version of a page you were shown when we test page variations (so you see the same version on each visit), and your privacy choices. These stay in your browser and are not shared with advertising partners.

Our own sign-up measurement is cookieless: when you view our homepage or click a sign-up button, our server counts it using a one-way hash of the day, your IP address, and your browser that cannot be reversed and changes every day, so it never identifies you.

If you use Sign in with Google (including Google One Tap), Google may set its own cookies under Google’s privacy policy.

Analytics And Advertising Cookies

FALA’s own websites (fala.elav8.ai and the ELAV8 Account sign-in pages at id.elav8.ai) use Google Tag Manager to load Google Analytics 4, Google Ads, the Meta (Facebook) Pixel, the TikTok Pixel, and the Reddit Pixel, which set cookies and similar identifiers to measure traffic and advertising performance (including signup and demo conversions).

In the European Economic Area, the United Kingdom, and Switzerland, advertising and analytics cookies stay off until you accept them in our cookie banner. Elsewhere they are on by default, except that a Global Privacy Control signal or an opt-out through the “Your privacy choices” link turns off the advertising cookies and pixels for that browser; analytics measurement may continue. See “Your Privacy Choices” in our Privacy Policy.

These cookies are used only on FALA’s own websites — the embeddable widget on customer websites sets no analytics or advertising cookies.

The Widget on Customer Websites

The FALA widget sets no analytics or advertising cookies. It uses local and session storage in the Visitor’s browser only to work: a random visitor identifier, conversation identifiers so a chat or voice session can continue across pages, the conversation transcript for continuity, and whether the assistant’s greeting was already shown. The business that runs the website is responsible for any cookie notices its own site requires.

Your Choices

You can block or delete cookies and site data in your browser settings; if you block essential storage, parts of FALA may not work. You can turn off advertising cookies and pixels on our websites with the “Your privacy choices” link at the bottom of every page or by enabling Global Privacy Control, and in the EEA, the UK, and Switzerland you can change your choices in our cookie banner at any time. See our Privacy Policy for more.

Changes and Contact

We may update this Cookie Policy as our websites and the Services change, and we will post the updated version with a new date. Questions: support@elav8.ai.